Avoid the Branding Echo Chamber
Groupthink, as defined by Merriam-Webster, is “a pattern of thought characterized by self-deception, forced manufacture of consent, and conformity to group values and ethics.” Such conformity to group...
View ArticleVine Could be a Big Deal for the Public Relations Industry
With the launch of its new service called Vine, Twitter is hoping to do for video what it has already done for text –shrink it into bite-sized bits that are quickly and easily shared. Available as a...
View ArticleLegal Services: Commodity or Brand?
Are your legal services viewed as a commodity or a brand? Law firms are struggling with price pressures from customers and prospects, yet few law firms actively and comprehensively market their...
View ArticlePenn State Wellness Program: Healthcare PR and Marketing Dilemma
What can healthcare PR and marketing professionals learn from the controversy regarding Penn State’s $1,200 surcharge on employees who do not meet a new requirement of the school’s wellness program to...
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Law Firm PR Generates New Business
Law firm PR generates new business when PR and content marketing is used to positively change perceptions in the firm’s market. When Gray Plant Mooty, a business law firm with a 100-plus year history...
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Launch New Company with B2B PR and Content Marketing
Like many Minneapolis B2B PR firms, Snow Communications uses Google analytics, SEO strategies, and related digital marketing technologies; but we understand that content is everything. We know a good...
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Smaller Testicles, Good Dads, Bad Reporting
Dads with smaller testicles are more nurturing fathers, according to a rash of news stories run by Time, NBC, USA Today and other news organizations. Trouble is, the underlying story is far more...
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Private label and digital marketing
Private label and digital marketing: can they co-exist? The answer is an emphatic yes, as private label and store brands join the fight for the mind and preferences of the Millenniums – AKA “generation...
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New restrictions for energy drink marketing?
Four U.S. Senators are calling for new restrictions for energy drink marketing, calling on 17 beverage manufacturures to avoid marketing their energy drinks to youngsters, according to an article by...
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Are Oreos Addictive as Cocaine?
Are oreos addictive as cocaine? Yes, according to headlines from scores of news sources, including NBC, CBS, Time and The Wall Street Journal. No, if you read the otherwise decent reporting and learn...
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